TaB fans, we’ve been busy.
Over the past few months, our little pink‑powered community has taken some big steps forward — steps that show Coca‑Cola, bottlers, and decision‑makers that TaB drinkers are still here, still organized, and still ready to support the brand when (hopefully) it returns.
And with leadership changes happening at Coca‑Cola, this is one of the most important moments we’ve had in years.
Let’s catch you up — and invite you in.
🥤 Our Latest Push: Letters, Binders, and Bottlers
This spring and summer, we mailed out a new round of TaB packets — including our signature pink binders — to Coca‑Cola executives and regional bottlers across the country. Inside each binder were:
- A letter explaining the reasons a TaB comeback makes sense
- 9,000 signatures from real fans–YOU!
Here’s a fun little promo video we did that explains a bit more about these binders!
We’ve also reached out to bottlers directly, sharing how many fans would gladly pre‑order, subscribe, or even set up recurring billing if TaB were to return. We ve sent out SO MANY LETTERS. There are a lot of bottlers around the U.S. Have you ever tried talking to your local bottler??
🥤 A New CEO… and Now Another Leadership Change
As many of you know, Coca‑Cola welcomed a new CEO earlier this year. We encouraged fans to write letters introducing themselves, sharing their TaB stories, and explaining why this brand still matters.
And we heard him speak about TaB in the annual shareholder meeting. He didn’t say yes….but he also didn’t say no! Here’s the audio clip
Now, recently, we’ve learned that Jennifer Mann (President of Coca-Cola North America) is stepping down, and a new leader will be stepping into her role.
That means another fresh set of eyes. Another chance to make a first impression. Another opportunity to show that TaB fans are organized, positive, and ready.
We’ll share more as soon as the replacement is officially announced — but in the meantime, we’d love to hear your ideas. How should we introduce TaB fans to the incoming leader? What message should we send? What would you want them to know?
Send us your thoughts. We read every message.
🥤 Want to Help? Here’s How.
If you haven’t written to the new CEO yet, this is a great time. A short, friendly note about what TaB meant to you — and how many cases you’d buy if it came back — goes a long way.
The Coca-Cola Company
Attn: Mr. Henrique Braun
1 Coca-Cola Plaza NW
Atlanta, GA 30313
And if you have ideas for our next outreach wave, we’d love to hear them. TaB fans have always been creative, passionate, and persistent. That’s our strength.
💗 The Pink Pioneer Lives On
We’ll keep doing our part. We’ll keep sending letters. We’ll keep reaching out to bottlers. And we’ll keep showing Coca‑Cola that TaB fans are still here — still loyal, still organized, and still ready.
If you’re with us, stay tuned. This summer feels like a moment of possibility. Onward. #SaveTaBSoda
Save TaB Soda 