TaB Soda Market Research Results

As you know, we’re here to Save TaB! One of the ideas we’ve been working on is to capture some information from TaB drinkers to help demonstrate to the Coca-Cola Company how viable the product is and how just a little bit of investment in advertising and marketing it would make a world of difference in sales.


About a month ago, we created a “market research survey” for TaB drinkers on social media. We’ll start sharing some of the things we learned through that survey here on our blog. And we’re also sharing these facts with the Coca-Cola Company.


The first item is the Net Promoter Score. It’s based around a single question we asked on the survey: “How likely is it that you would recommend TaB Soda to a friend or colleague?”

On a scale of 0-10, those who score the question as a 9 or 10 count as “promoters.” Those who score 0-6 are detractors–and count against the score. Those who score as 7 or 8 are passive.

If you want to learn more about Net Promoter Score (NPS) you can read more about it here.

The rating system goes from -100 to +100. The general consensus is that a score above 30 is good, and product or company having a Net Promoter Score of 72 or above is in the top quartile–in other words–is among the best of the best products or companies in the consumer goods industry–it’s a fantastic score.

Guess what TaB received? +97!

How’s that for a good score? We hope Coca-Cola will take note. We’ll share some additional statistics from our survey here in the coming days and weeks.

Save TaB Bulletin Board Flyers!

While we’re working on more information about our upcoming events, we’ve got something that we could use some help with right now. It might make for a quick weekend activity while you’re out running errands.

We want to spread the word about TaB’s discontinuation and try to gain more support from those who maybe didn’t even know it was still available all these years! We have created a flyer that hopefully will grab the attention of these consumers–with the ability to tear off the information or scan the QR code to be taken directly to our website. (If you’re not familiar with QR codes–you just bring up your camera app on your phone and point it at the code, and the website will pop right up.) There’s also a message encouraging them to call Coca-Cola.

Download and print off the flyer here (maybe even several copies?)

And please help us distribute these and post them in places where there is a lot of foot traffic. Does your grocery store have a community bulletin board? What about your local salon, nail salon, car repair shop, airport, bus stop, or other places that have a “waiting area?” Ask them if you can put up a flyer–or if it’s a community board–go ahead and post it!

(P.S. It might also be nice if you pre-cut the little “tabs” at the bottom as well :))

Let us know in the comments if you can help!

Thank You for Sharing Your Stories

We received a lot of great submissions–stories and photographs from all of you. And for that, we are very thankful!

We’ll be working over the next few weeks to compile the information and get the books published and delivered to Coca-Cola key stock holders and executives.

We’ll share a preview of the book with you all when it’s ready 🙂

Stay tuned for our April activity. #SaveTaB

Final Day to Share TaB Stories

As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.

For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?

Today is the last day to submit your story. If you have a few moments today–we’d love if you would send us your story 🙂

One Day Remaining to Share TaB Stories

As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.

For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?

Time is running out to get your story in, (and we need more stories/photos). If you have a few moments today–we’d love if you would send us your story 🙂

3 Days Left to Share TaB Stories

As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.

For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?

Time is running out to get your story in, (and we need more stories/photos). If you have a few moments today–we’d love if you would send us your story 🙂

We’re Doing Research to Help #SaveTaB

The #SaveTaB committee has put together a “TaB Drinker Market Research Survey.” We’re trying to collect some insights from the TaB Drinking Community to see if there are some interesting facts or trends that we should share with Coca-Cola to help encourage them to continue producing TaB.

We’ll take the results of the survey and use some of the stats to augment our “TaB Stories” book that we are producing–and if we are able to capture some information that really supports our cause–we’ll incorporate into a business case that we’re working on.

Please take a few moments and fill out our survey here! #SaveTaB

One Week Remaining to Share Your “TaB Story”

As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.

For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?

We’re collecting the stories through the end of the month–and this is the last full week of March! If you have a few moments today–we’d love if you would send us your story 🙂

Two Weeks Remaining for TaB Stories

As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.

For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?

We’re collecting the stories through the end of the month, and will write a few more reminder blog posts. But if you have a few moments today–we’d love if you would send us your story 🙂 There are only two weeks left in March!

Submit your “TaB Story” Soon

As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.

For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?

We’re collecting the stories through the end of the month, and will write a few more reminder blog posts. But if you have a few moments today–we’d love if you would send us your story 🙂