“Valentines for TaB”

Upcoming Event!

Our goal is to express our “love” for our beloved soda, TaB, by sending Valentine’s day cards and letters to Coca-Cola’s CEO, James Quincey for Valentine’s Day (2/14).

Read all about the event here–with more details about where to send, when to send, along with some sample templates you can print, sign and send.

We want to target all of our valentines arriving by 2/14–so make sure you mail yours by Monday 2/8.

Our February Event

Creating a Monthly Event

The #SaveTaB committee is focusing on creating at least one single big event each month that we can all easily participate in–and we want to start communicating about it early (and often) so everyone can start to remind one another in the various social media groups we participate in. We hope this will help to drive engagement and build energy around the events to maximize participation.

February Event

With that being said, our February event is going to be a mass mailing event. It’s called “Valentines for TaB Day.” We are going to be physically sending Valentine’s Day cards to Mr. James Quincey, CEO of Coca-Cola, expressing our love for TaB (and asking him to bring it back).

We’re talking about the bright pink (TaB pink?!?) type with hearts, glitter, and all of the fun cheesy messages, of course.

We want to make this incredibly easy for all of you, so we are working on creating a library of Valentine’s day templates you can simply print off, write a message, and send. That will be coming soon! But in the meantime, if you want to participate and are interested in making your own handmade cards, now’s the time to start working on that (or running to the store to buy some if that’s more your speed).

Stay tuned for more blog posts in the coming weeks that will point you to the templates and remind you to send them at least a week before 2/14 so they arrive on time! We’ll start an official countdown on February 1st.

Send them to:

Coca-Cola Company
ATTN: Mr. James Quincey, CEO
1 Coca Cola Plaza NW
Atlanta, GA 30313

We hope you’ll participate, and share this idea around. The more of us who send them, the better!

#SaveTaB

Help Wanted

Hi TaB Friends,

This is a request for those who want to help us #SaveTaB to let us know how you are willing to help in this effort.

We have a very dedicated committee (we all LOVE TaB!) that is working hard to organize a lot of different things, and what we are finding is in addition to organizing–we also need help executing on a handful of tactical items to help move us forward.

(We’re all volunteers working with limited free time, so we need more help, and every bit counts.)

If you’re willing to help in some capacity (see sample items below), please let us know, so we can connect you with a committee member who can work with you in the area you are interested in.

We’re asking everyone who wants to help (in any manner) to fill out this survey–tell us what interests you, and we’ll take it from there! And, in case it wasn’t clear…helping us doesn’t mean you have to join a Zoom meeting. We will take any help you’re willing to provide. Please take the survey below.

Sample Ways to help…

TLDR: Until we hear back from Coca-Cola that they are going to keep producing TaB, we believe we have a lot of work to do, and we can use all the help we can get. Please lend a hand.

Job Well Done

Thank you everyone who participated in our January Mass Call-In Event yesterday. While we don’t have any way to really gauge how many calls were placed yesterday–judging by the activity on social media, we think a lot of you participated, and many called many times. And based on the hold times on my calls, it seems like they may have had a higher than normal call day, which hopefully we caused 🙂

It’s difficult to know what kind of an impact we are making on those executives who make decisions–but every single call, letter, e-mail, and the like does help our cause.

We hope you found the event fun, and enjoyed the engagement in the various social media groups discussing how your calls went.

Our #SaveTaB committee is going to continue planning out at least one event each month, so watch for more information about our upcoming February event. As we continue to grow our number of TaB supporters, we will again stage a mass call-in day–so today was good practice 🙂

Have a great day!

Mass Phone-In Day is HERE!

Make Your TaB Dreams Come True

Today is THE DAY!

Please contact Coca-Cola today at 800.GET.COKE

Our goal is two-fold: 1) make lots of calls and 2) make sure those calls reference “make your dreams come true day” and “TaB.”

We’d love to hear how it went. Reach out on Facebook and Twitter to let us know how your calls played out.

Event Details Below!


What: “Make Your TaB Dreams Come True”

When: 1/13/2021 (all day)

How: We will be calling Coca-Cola at 800.GET.COKE

All of us will be asking Coca-Cola to help us on national Make Your Dreams Come True Day by Saving TaB from the history books and bringing it back!

How will this be successful?

Strength in Numbers. We need everyone to call, and call multiple times. If you have friends or family members who owe you favors–this might be the time to cash them in. A phone call only takes about a minute.

Making our Calls “Stand Out.” Coca-Cola receives thousands of calls every single day, so this day will be no different to them unless we have a high volume of calls, or we start to “trend” in their contact center. Their customer service representatives will raise things up to management if they see unusual trends or themes of phone calls–so if we’re all talking about making our dreams come true, and how saving TaB will achieve that…we hope that will make us stand out or at least become the “talk of the call center” that day.

Need Help with a Script? Here’s a sample you could follow.

Call Center Representative: How can I help you today?

You:

  • I’m a big TaB fan, and I am disappointed that you discontinued it at the end of 2020. Can you please document a formal customer complaint about this that can be shared with management?
  • Did you know that today, January 13th, is a holiday? It’s Make your Dreams Come True Day.
  • The way Coca-Cola could make my dreams come true would be to announce that they are going to bring TaB back.
  • Is that a possibility? What can I do to get Coca-Cola to change its mind?

Let us know how your call(s) go in the comments!

One (1) Day to Mass Phone-In Day

We are now ONE full day away from our upcoming Mass Phone-In Day scheduled for TOMORROW, Wednesday, 1/13. We need to spread the word to maximize our impact.

Have you shared with your friends, colleagues, and family members? Is there anyone else who could join us to make sure our voices are heard?

Description of the event is below!


What: “Make Your TaB Dreams Come True”

When: 1/13/2021 (all day)

How: We will be calling Coca-Cola at 800.GET.COKE

All of us will be asking Coca-Cola to help us on national Make Your Dreams Come True Day by Saving TaB from the history books and bringing it back!

How will this be successful?

Strength in Numbers. We need everyone to call, and call multiple times. If you have friends or family members who owe you favors–this might be the time to cash them in. A phone call only takes about a minute.

Making our Calls “Stand Out.” Coca-Cola receives thousands of calls every single day, so this day will be no different to them unless we have a high volume of calls, or we start to “trend” in their contact center. Their customer service representatives will raise things up to management if they see unusual trends or themes of phone calls–so if we’re all talking about making our dreams come true, and how saving TaB will achieve that…we hope that will make us stand out or at least become the “talk of the call center” that day.

Need Help with a Script? Here’s a sample you could follow.

Call Center Representative: How can I help you today?

You:

  • I’m a big TaB fan, and I am disappointed that you discontinued it at the end of 2020. Can you please document a formal customer complaint about this that can be shared with management?
  • Did you know that today, January 13th, is a holiday? It’s Make your Dreams Come True Day.
  • The way Coca-Cola could make my dreams come true would be to announce that they are going to bring TaB back.
  • Is that a possibility? What can I do to get Coca-Cola to change its mind?

Let us know how your call(s) go in the comments!

Two (2) Days to Mass Phone-In Day

We are now two full days away from our upcoming Mass Phone-In Day scheduled for Wednesday 1/13. We need to spread the word to maximize our impact.

Have you shared with your friends, colleagues, and family members? Is there anyone else who could join us to make sure our voices are heard?

Description of the event is below!


What: “Make Your TaB Dreams Come True”

When: 1/13/2021 (all day)

How: We will be calling Coca-Cola at 800.GET.COKE

All of us will be asking Coca-Cola to help us on national Make Your Dreams Come True Day by Saving TaB from the history books and bringing it back!

How will this be successful?

Strength in Numbers. We need everyone to call, and call multiple times. If you have friends or family members who owe you favors–this might be the time to cash them in. A phone call only takes about a minute.

Making our Calls “Stand Out.” Coca-Cola receives thousands of calls every single day, so this day will be no different to them unless we have a high volume of calls, or we start to “trend” in their contact center. Their customer service representatives will raise things up to management if they see unusual trends or themes of phone calls–so if we’re all talking about making our dreams come true, and how saving TaB will achieve that…we hope that will make us stand out or at least become the “talk of the call center” that day.

Need Help with a Script? Here’s a sample you could follow.

Call Center Representative: How can I help you today?

You:

  • I’m a big TaB fan, and I am disappointed that you discontinued it at the end of 2020. Can you please document a formal customer complaint about this that can be shared with management?
  • Did you know that today, January 13th, is a holiday? It’s Make your Dreams Come True Day.
  • The way Coca-Cola could make my dreams come true would be to announce that they are going to bring TaB back.
  • Is that a possibility? What can I do to get Coca-Cola to change its mind?

Let us know how your call(s) go in the comments!

Three (3) Days to Mass Phone-In Day

We are now three full days away from our upcoming Mass Phone-In Day scheduled for Wednesday 1/13. We need to spread the word to maximize our impact.

Have you shared with your friends, colleagues, and family members? Is there anyone else who could join us to make sure our voices are heard?

Description of the event is below!


What: “Make Your TaB Dreams Come True”

When: 1/13/2021 (all day)

How: We will be calling Coca-Cola at 800.GET.COKE

All of us will be asking Coca-Cola to help us on national Make Your Dreams Come True Day by Saving TaB from the history books and bringing it back!

How will this be successful?

Strength in Numbers. We need everyone to call, and call multiple times. If you have friends or family members who owe you favors–this might be the time to cash them in. A phone call only takes about a minute.

Making our Calls “Stand Out.” Coca-Cola receives thousands of calls every single day, so this day will be no different to them unless we have a high volume of calls, or we start to “trend” in their contact center. Their customer service representatives will raise things up to management if they see unusual trends or themes of phone calls–so if we’re all talking about making our dreams come true, and how saving TaB will achieve that…we hope that will make us stand out or at least become the “talk of the call center” that day.

Need Help with a Script? Here’s a sample you could follow.

Call Center Representative: How can I help you today?

You:

  • I’m a big TaB fan, and I am disappointed that you discontinued it at the end of 2020. Can you please document a formal customer complaint about this that can be shared with management?
  • Did you know that today, January 13th, is a holiday? It’s Make your Dreams Come True Day.
  • The way Coca-Cola could make my dreams come true would be to announce that they are going to bring TaB back.
  • Is that a possibility? What can I do to get Coca-Cola to change its mind?

Let us know how your call(s) go in the comments!

We’re (finally) Social!

You may be wondering why we didn’t make this announcement a long time ago! And the reason is because we wanted to get it right. And we still might not have it right, but at least we put some thought into it, and we have a start!

First, we realized that there are already a handful of Facebook and Twitter Accounts surrounding the TaB fan community. We really didn’t want to add to the mix by creating new accounts for SaveTaBSoda, unless we felt they would add value.

What we have observed over the past couple of months is that none of these existing Facebook Groups are 100% dedicated to saving TaB. That’s become a portion of their purpose, but they are also focused on other things like where to buy it, prices on Amazon/eBay, and sharing TaB merchandise/fun pictures. All of that is great, and it’s helpful information for the group members.

Where we think we can add value is by creating a place for people to go strictly for updates related to saving TaB.

So we decided to stand up a Facebook Page and Twitter account!

If you’re with us on this journey, we’d appreciate if you liked and followed the accounts, and shared them with like-minded individuals. We may add additional social channels in the future, but this is our first step.

We believe there is still a place for the myriad fan groups on Facebook/Twitter to coexist with our social sites–because not all of the TaB fans are interested in our effort. But for those who are, we now have a place to provide some updates.


TL,DR: We now have Facebook and Twitter–please like and follow us, even if you are already part of other TaB Facebook groups. We’re 100% dedicated to #SaveTaB.