Save TaB Soda

Calling All TaB Fans: Join Us in Our Ongoing Effort to Bring Back TaB!

Hello TaB lovers,

The SaveTaBSoda Committee has just published an open letter to The Coca-Cola Company on our website. In this letter, we present a compelling case for why TaB deserves a comeback. You can read the full letter here: https://savetabsoda.com/coca-cola-letter/

Today, we also released a press release to further amplify our message and reach a wider audience. You can check out the press release here: https://www.einpresswire.com/article/788822634/soda-fans-issue-open-letter-to-coca-cola-the-time-to-bring-back-tab-is-now

Now we need your help! Please share these links with your social networks and especially with any journalists or media contacts you may know. Your support can make a huge difference in getting our story out there and bringing attention to our cause.

TaB made a surprise appearance in the Pre-Super-Bowl ad, and it has fueled our determination to continue our efforts. With your help, we believe we can make a strong case for the return of TaB.

Thank you for your continued support and enthusiasm. Together, we can make a difference!

Cheers,

The SaveTaBSoda Committee

Celebrate TaB’s Birthday!

Hey TaB Fans!

Valentine’s Day is just around the corner, and you know what that means—it’s time to celebrate TaB’s birthday! 🎉❤️ TaB’s Birthday is officially celebrated on February 14, 1963–so it’s turning 62 years young on Valentine’s Day!

Let’s make this TaB holiday a memorable one for Coca-Cola!

Join Our Valentine’s Day Campaign

On February 14th, let’s show Coca-Cola just how much we love TaB. We’re asking all TaB fans to reach out to Coca-Cola on this special day. Whether it’s a heartfelt message, a nostalgic memory, or a simple request to bring TaB back, let’s flood their social media channels and their contact center with our love for this iconic soda. Contact details below:

Call: 800.GET.COKE

Email: https://www.coca-colacompany.com/about-us/contact-us

Facebook: https://www.facebook.com/TheCocaColaCo

Twitter: https://x.com/CocaCola

Instagram: https://www.instagram.com/cocacola/

YouTube: https://www.youtube.com/user/CocaColaCo

Let’s make this Valentine’s Day one to remember by showing Coca-Cola just how much TaB means to us. Together, we can make a difference and hopefully see TaB back on the shelves in 2025.

💕 The SaveTaBSoda Committee

A Holiday Wish for TaB’s Return

Season’s Greetings, TaB Fans!

As the holiday season envelops us in its warm embrace, we at the SaveTaBSoda Committee want to extend our heartfelt wishes to each and every one of you. This time of year is all about joy, nostalgia, and the magic of togetherness—much like the cherished memories we all have of sipping on a refreshing TaB.

In the spirit of the season, we’ve sent holiday cards (and a few gifts!) to key stakeholders and bottlers at Coca-Cola, wishing them a joyous holiday and gently reminding them of our collective wish to see TaB make a triumphant return in 2025. But we need your help to make this dream a reality! Read on….

A stack of Holiday Cards headed to Coca-Cola stakeholders from the SaveTaBSoda Committee

Extra special TaB Holiday Gifts for Extra Special Coca-Cola Stakeholders from SaveTaBSoda Committee

This holiday season, we invite you to join us in reaching out to Coca-Cola and letting them know that TaB is at the top of your Christmas list. Here’s how you can spread the holiday cheer and make your voice heard:

Send a Christmas Card: Write a heartfelt holiday card to James Quincey, CEO of Coca-Cola, and let him know how much TaB means to you. Your personal touch can make a big difference!
- The Coca-Cola Company
  Attn: Mr. James Quincey, CEO
  1 Coca Cola Plz NW
  Atlanta, GA 30313
Call Coca-Cola (800.GET.COKE): Pick up the phone and share your wish for TaB’s return with Coca-Cola’s customer service team. Every call counts!
Use the Contact Us Form on Coca-Cola’s Website: Visit Coca-Cola’s website and use the Contact Us form to express your desire to see TaB back on the shelves. Your message will reach the right people.

Contact them here: https://www.coca-colacompany.com/about-us/contact-us#form

No matter which method you choose, the important thing is to let Coca-Cola know that TaB holds a special place in your heart and that you’d love to see it come back. Together, we can make our voices heard to help convince them to bring back the beloved beverage that has brought so much joy to our lives.

Wishing you all a wonderful holiday season filled with love, laughter, and the hope of TaB’s return in 2025.

Happy Holidays from the SaveTaBSoda Committee!

Trick or Treat for TaB!

Hey TaB lovers! 👋🎃

As the spooky season approaches, we have a trick or treat event for dedicated TaB drinkers out there. We know how much you miss that iconic pink can and the unique taste of TaB soda. That’s why the SaveTaBSoda Committee is brewing up a fun campaign to help us continue to work to convince Coca-Cola to bring TaB back into production!

🎃 The Trick: Submit Your “Intent to Purchase” Form 🎃

We need to show the Coca-Cola bottlers just how many of us are ready and eager to buy TaB again. So, here’s the trick: head over to our website and fill out the “Intent to Purchase” form. We are going to ask you how many 12-pack’s you intend to purchase in 2025 (if it were made available).

⚠️⚠️IMPORTANT: We have no information that TaB will be available in 2025. We are simply being proactive and trying to show Coca-Cola how much demand there would be should they make it available for us to purchase!!⚠️⚠️

We’ll be sharing these forms with the Coca-Cola bottlers and Coca-Cola. So if you fill it out–you’re helping us let Coca-Cola know that there’s a strong demand for TaB soda. The more forms we collect, the more demand we demonstrate for TaB!!

Intent to Purchase Form

🍬 The Treat: A Drawing for Authentic TaB Merchandise! 🍬

As a thank you for supporters, we’re going to randomly draw three names from those who participate to gift $35 in store credit to the online Coca-Cola Store. There are some new TaB Tshirts available that we think will look great on our three winners! (there’s a coffee mug for sale too)!

How to Participate:

Visit our website and fill out the “Intent to Purchase” form.
Share the campaign with your friends and fellow TaB enthusiasts. The more, the merrier! (Even someone who only wants to buy one 12-pack, just to try it–helps boost our numbers!)
We’ll be in touch with our three randomly selected winners at the end of the campaign to arrange for delivery of the store credit.

Let’s make this Halloween season extra special by coming together to bring back our beloved TaB soda. Your support means the world to us, and together, we can make a difference. So, what are you waiting for? Trick or Treat, TaB lovers!

Stay spooky and stay passionate! 🎃👻

TaB Drinkers Going for Gold! (or pink)

Greetings, fellow TaB enthusiasts!

As the world gathers to celebrate the spirit of competition and excellence at the Summer Olympics, we, the dedicated fans of TaB, are gearing up for our own race! This season, while athletes strive for gold, we’re aiming for something just as precious—our beloved TaB soda!

🏅 The TaB Olympics: A Quest for Gold (or Pink!) 🏅

Just like the athletes who train tirelessly for their moment of glory, we’ve been unwavering in our love and support for TaB. Remember the hint from Coca-Cola CEO James Quincey back in January about a possible special run of TaB? Well, now is the perfect time to remind Coca-Cola that we’re still here, and we’re ready to finish in first place with TaB!

🥇 Our Training Regimen: Calls and Emails (or letters if you wish)!

Call to Action: Pick up the phone and give Coca-Cola a call (800.GET.COKE). Let them know that the TaB community is strong, passionate, and ready to make purchases of TaB to support the effort.
Write Emails: A handwritten note can go a long way. Share your TaB stories, memories, and why this soda means so much to you. Email Coca-Cola here: https://www.coca-colacompany.com/about-us/contact-us
Social Media Blitz: Use the power of social media to amplify our message. Tag Coca-Cola in your posts, use hashtags like #SaveTaBSoda and #TaBForGold, and share your love for TaB with the world.

🏆 The TaB Torch Relay 🏆

Imagine this: a virtual torch relay where each of us passes the torch by sharing our TaB stories and tagging friends to do the same. Let’s light up the internet with our pink passion and show Coca-Cola that the TaB flame is still burning bright!

🎉 Celebrating Our Victories 🎉

Every call, email, and post is a step closer to our goal. Celebrate each small victory and keep the momentum going. Together, we can make a difference and bring TaB back!

🥤 The Final Sprint 🥤

As the Olympics come to a close, let’s make a final sprint to the finish line. Keep the pressure on, stay positive, and remember that every effort counts. We’re not just fans; we’re a community united by our love for TaB.

So, let’s go for gold (or pink) and show Coca-Cola that TaB drinkers are here to stay. Together, we can make this summer one to remember!

Go Team TaB!

Feel free to share this blog post with fellow TaB enthusiasts and let’s keep the spirit of TaB alive! 🥤💖

Summertime Stock Up Requests!

Introduction: It’s summertime–which means plenty of backyard barbecues, beach days, camping, family vacations, and the like! What’s the one thing that’s missing from all of these? TaB, of course! Many of us would be headed to our local retailer and stocking up on TaB for a summer of fun, if we only could. Let’s put in our Summer 2024 requests for TaB–place an order with Coca-Cola* today! We know Coca-Cola’s not making it right now–but maybe they will start again if they learn how much we’re ready to buy, RIGHT NOW!

Place Your Order for TaB!

Click the Contact Us Form, and place your summer order.
Click the “how can we help” at the bottom like so:

Your Message:
- How many 12-packs of TaB do you want for this summer? One? Ten? A lifetime supply? Dream big! Imagine cracking open that icy can, the effervescent bubbles dancing on your tongue.
- And where would you like them delivered? Make sure they know where to deliver all that glorious TaB (to help them understand where market demand exists).

Something like this:

Hello Coca-Cola, My name is [name]. I am a lifelong TaB fan, and I really wish I could buy it again. In fact, right now, I’d like to order [how many] 12-packs of TaB to get me through this summer. I’ll gladly pick them up at my nearest local distributor, or if you’d like to ship or deliver, my address (or zip code) is: [your address/zip code].

I look forward to hearing from you, and very much look forward to paying you for this TaB order!

In Addition

After placing your summertime order for TaB, don’t forget–always take the time to tag Coca-Cola on social media, use the hashtag #SaveTaBSoda, and let your friends know you’re serious. We’re not just thirsty; we’re TaB-thirsty! 💪Have them place an order too!
Spread the word! Tell your TaB-loving neighbor, your TaB-sipping grandma, and that mysterious TaB enthusiast you met at the park. Together, we’ll create a fizz-tastic ripple effect.

Conclusion: TaB isn’t just a soda; it’s a memory, a taste of nostalgia. So, fellow TaB enthusiasts, let’s make some noise. Get those Summertime TaB orders sent in today! And keep making those calls (800.GET.COKE) to Coca-Cola!

We’re thirsty, we’re loyal, and we’re ready for a TaB comeback. 🌟

*Disclaimer: Please note, Coca-Cola is not producing TaB, so placing an order does not mean that they will fulfill it. We are simply trying to show them the amount of demand that exists, in hopes they will bring it back.

We’re Still Here, and We Still Want TaB

We’re TaB drinkers on a mission to save our soda.

The SaveTaBSoda Committee was formed in October 2020, shortly after the Coca-Cola Company announced the planned discontinuation of TaB soda.

We’ve been working to convince Coca-Cola to bring TaB back into production. We’ve done plenty of outreach efforts to Coca-Cola, Bottlers, Retailers, and other stakeholders. And we’ve also worked on larger projects that were intended to get us some media coverage (see all of the stories here) such as installing Billboards in Atlanta.

We think our work is starting to make an impact–but there is MUCH MORE work to do. We heard (and hope you did too) in a televised interview in January of Coca-Cola’s CEO that there was “a possibility” of a TaB run in the future–however, nothing has been promised.

We see this comment as a good sign, as it indicates that Coca-Cola is listening to customers and open to the idea of a TaB return. They have not yet taken action–but they are hearing us, which is a good sign!

Our group is going to “boost” our efforts once again to try to convince Coca-Cola of the true value of TaB to their portfolio and to consumers alike.

We’re kicking off our fundraising* once again so that we can focus on projects to gain attention for TaB. If you are interested in helping by donating, we thank you so much in advance for your help. Even if you can only donate a small amount (perhaps the cost of a case of TaB)–you’re helping the collective cause!

We’re all volunteers, and every little bit helps us with big projects (like the billboards and issuing press releases) as well as the smaller projects (like postage and printing for mass mailings to executives and stakeholders).

Please consider donating to help us, or sharing this request with your social circle. Thank you!

Donate Here

*SaveTaBSoda Committee is a registered nonprofit organization. All of the funds raised will be added to our general fund to support our cause. None of the volunteer members will profit from any funds raised. When Coca-Cola brings TaB back, any surplus funds will be donated to a charitable cause–and we’ll happily share that information.

Any and all funds raised will be used to support our mission of gaining attention for TaB soda.

Please note: our organization is not a 501(c)(3), so donations are not tax deductible.

Will TaB Return in 2024??

As the SaveTaBSoda Committee was taking some time to debrief from a busy 2023 and starting to brainstorm a 2024 full of activities designed to convince the Coca-Cola Company to bring back TaB–we heard some interesting news.

Yesterday, January 17th, Coca-Cola CEO James Quincey, was interviewed on the CNBC Morning show SquawkBox. He was asked about the Coca-Cola brands that had been discontinued, such as Aha! sparkling water, Zico Coconut, and of course TaB soda. His response was interesting in that he addressed TaB drinkers directly. “I still get a lot of lobbying on TaB…so for all the TaB lovers out there, there could be a moment with a special run.”

“I still get a lot of lobbying on TaB…so for all the TaB lovers out there, there could be a moment with a special run.”
Coca-Cola CEO James Quincey, on CNBC Squawk Box

Here’s our take on his comments:

It’s exciting to hear the CEO talk about TaB directly, and it does show that our efforts to reach Coca-Cola are paying off. They’re listening to their customers!
This is by no means a “done deal.” He said there could be a moment for TaB. Let’s see what that means, but in the meantime, make sure you keep letting Coca-Cola know that you would like to have TaB back. Their number is 800.GET.COKE.

We’re cautiously optimistic after hearing this sound byte, and hoping we get a chance to enjoy some TaB in 2024. We hope you’ll continue to follow along with us as we watch and see!

-SaveTaBSoda Committee

Twelve Days of TaB Requests

During this holiday season, we’d like all of you to share your passion for TaB with the Coca-Cola company. Twelve days in a row.

Instead of the traditional lyrics to the Twelve Days of Christmas song, we’ve come up with our own TaB-themed lyrics to the classic tune.

Each day (starting MONDAY 12/11), we’ll release a verse on Facebook. In addition to singing along to our new lyrics–we’d like each of you to take a moment to contact Coca-Cola to request TaB back.

Simple Instructions

Us: We release 12 Days of song verses on Facebook.
You: You contact Coca-Cola each day with 12 separate requests for TaB to come back using this link: https://www.coca-colacompany.com/about-us/contact-us
- Then comment about your participation on our Facebook posts so we can see who’s joining in on the fun.

On this page, you can select the “I have a question” under “How can we help” and from there you can fill out the online request form. If you prefer to make a phone call instead or want to “mix it up,” feel free to call 800.GET.COKE and let them know you’re interested in seeing TaB made available again.

Thanks in advance for your support, and happy holidays to you and yours!

#SaveTaBSoda Committee

A BIG THANK YOU to Everyone Who Sent Cards and Letters for TaB!

We at the SaveTaBSoda Committee wanted to send a heartfelt THANK YOU to each and every one of you who took the time to send us letters, cards, photographs, and stories about TaB that we were able to take to Atlanta (Coca-Cola’s hometown) to share with Coca-Cola executives.

If it weren’t for all of you pouring out your hearts (in writing) for TaB, we wouldn’t have had so many reasons to go to Atlanta (besides enjoying some TaB on fountain–which we definitely did!)

In-Person Attendees

We understand that it was a very expensive and time consuming proposition to ask TaB drinkers from around the United States to travel to Atlanta–so we were not expecting a large turnout–however, we were very proud to get 13 attendees at our in-person event who represented TaB drinkers from seven different states! An extra special THANK YOU to those who travelled as well as those who were local to Georgia who attended the events (all at their own expense). We had a great time and felt like we accomplished a lot in our short visit.

The Mail Received

We collected 60th Birthday correspondence from TaB all summer long. More than 100 separate cards sent in by you were delivered (in person) to a Coca-Cola executive on Friday 10/20. This is why we’re so grateful! You all told your stories and requested TaB back–and we were simply the messengers bringing your requests (and ours) directly to Coca-Cola.

Now that we’ve completed that activity, we are officially closing our post office box. If you missed the opportunity to send us your mail–and still want to send something–please direct it to Coca-Cola going forward (address below).

The Coca-Cola Company

Attn: CEO Mr. James Quincey

1 Coca-Cola Plaza NW

Atlanta, GA 30313
Coca-Cola Address for Correspondence (make it attention to the chief executive officer).

What’s Next?

Let’s hope for the best response from Coca-Cola from this recent event. But let’s also be realistic in our expectations, knowing that this would be a MAJOR decision for a REALLY large company to make. Even if we are influencing individuals at Coca-Cola, we need to keep working to convince the right people how a TaB comeback would be a good decision for their business. This is a long process, and we are not giving up!

TaB is not back yet–so the committee is starting to brainstorm our next campaign event. If you have ideas you would like to share with us on what we could work on next, please contact us.

More to come soon! #SaveTaBSoda